How AI Ideas Work

Outlier's AI doesn't generate random ideas—it finds content gaps in your niche and creates personalized suggestions backed by real performance data.

The Gap Analysis System#

Instead of asking "what should I make?", our AI asks "what's working for others that I haven't tried?"

Step 1: Topic Extraction#

The AI analyzes videos from your tracked competitors:

• Normalizes titles to identify core topics
• Groups similar videos together
• Identifies content types (tutorial, review, comparison, etc.)

Example: "10 ChatGPT Hacks" and "ChatGPT Tips You Need" become the same topic: "ChatGPT productivity tips"

Step 2: Gap Detection#

The system compares competitor topics to your content:

Pure Gaps: Topics competitors covered successfully that you haven't touched at all.

Improvement Opportunities: Topics you've covered, but competitors got significantly more traction (5x+ your performance).

Step 3: Opportunity Scoring#

Each gap is scored 0-100 based on:

• Outlier performance: How much did competitor videos outperform?
• Validation: How many competitors succeeded with this topic?
• Total views: Absolute view count across proof videos
• Gap type: Pure gaps get a bonus (fresh territory)

Higher scores = more validated opportunities.

Step 4: Idea Generation#

For top-scoring gaps, AI generates personalized ideas:

• Title suggestions matching your style
• Hooks for the first 8-12 seconds
• Format recommendations
• Links to proof videos

How Ideas Are Personalized#

Your ideas aren't generic—they're tailored to your channel.

Channel Profile Analysis#

The AI studies your existing content:

• Title style: Clickbait vs. straightforward
• Content types: Tutorials, reviews, opinions, news
• Common topics: Keywords that appear frequently
• Average length: Short-form vs. long-form

Personalization in Action#

If your titles are clickbait-style:

• AI suggests titles with curiosity gaps and bold claims

If your titles are straightforward:

• AI suggests clear, searchable titles

If you do tutorials:

• AI prioritizes how-to formats over reaction content

Pure Gaps vs. Improvement Opportunities#

Pure Gaps#

Topics your competitors covered successfully that you haven't touched.

Why they're valuable:

• Fresh content for your audience
• Proven to work in your niche
• Low competition on your channel

Confidence: High—if multiple competitors succeeded, it's validated.

Improvement Opportunities#

Topics you've covered, but competitors significantly outperformed you.

Why they're valuable:

• You know the topic already
• Opportunity to do it better
• Your audience has shown interest

Example: You made a video on "productivity apps" with 5K views. Three competitors made similar videos averaging 50K views. This is an improvement opportunity.

What You Get With Each Idea#

Every AI-generated idea includes:

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Related Articles

• Understanding Confidence Scores
• Competitor Proof and Success Factors
• Getting Better Ideas